Betta Getta Jetta
To relaunch one of Volkswagen’s most iconic vehicles, we wanted to convey a youthful and fun side of the brand. We tapped into different production techniques and utilized music in ways we haven’t before. It is a perfect reflection of the brand’s soul while signaling an important progression with the new Jetta.
We partnered with Interscope Records to feature, launch and compose fresh new music to capture the energy and playful tone. Artists featured are DJs Gryffin and Louis the Child, U.K. artist YUNGBLUD, Colombian-American singer Kali Uchis and many more.
Directed by ManvsMachine/Deutsch LA
Teasers
We launched a series of teasers that played out on Instagram & Facebook.
#jettahaus
In April 2018, we helped to design the jetta haus event, a high-touch experiential series promoting the launch of the all new Jetta in four major cities across the USA. alongside live music, street eats and test drives we created immersive visual experiences that were tied to various aspects of the car. from ambient lighting to the turbo charged engine.
